Voter Typologies

[Rick Warder]

These are the groups you need to pitch at. Try to cobble together a majority!

Here we go:

Enterprisers
10% of adult population
- assertive foreign policy
- free enterprise
- pro Patriot Act
- pro business
- anti environmental laws
- anti welfare

notes. wealthiest group of all, most informed about world affairs, 2nd highest educated (after liberals), 30% run their own business

Social Conservatives
13% of registered voters
- anti gay
- anti immigration
- anti welfare
- anti business

notes. high gun ownership, bible study

Pro Gov Conservatives
10% of registered voters
- pro censorship
- religion very important
- pro welfare
- anti business
- assertive foreign policy

notes. high church attendance, lowest gun ownership of all gop groups, lowest rate of stock and bond ownership

Upbeats
13% of "" ""
- government isn't wasteful
- not cynical
- pro business
- pro immigration
- optimistic

notes. highest rate of using internet for news, 2nd highest rate of stock ownership after enterprisers

Disaffecteds
10% of "" ""
- anti immigration
- government is wateful
- cynical
- hard work doesn't guarantee success (pessimism)

notes. high unemployment rate, low voter turnout

Liberals
19% of "" ""
- multilateral foreign policy
- anti military force
- separation of church and state
- pro environmental laws
- pro welfare
- secular
- pro immigration
- pro labor unions
- pro gay
- pro abortion
- against Patriot Act

notes. least likely to own gun, attend bible study, highest educated group, 2nd most informed about world affairs (after enterprisers)

Conservative Democrats
15% of "" ""
- very religious
- moderate foreign policy
- anti welfare

notes. high rate of church attendance, bible study and gun ownership, 30% of group is black, 27% is female


Region by region breakdown to follow later on.

E.